Recently, a friend of mine posted an entry to her blog about some problems she'd encountered while selling her creations in brick and mortar shops. And she wondered why more people don't post about the troubles they encounter, too, in selling what they make. Specifically, she was curious why more bloggers don't talk about the rejection of their wares. I've been thinking about her question for a while now, and I've concluded that in my case, rejections from stores (or poor sales at some stores that have accepted my jewelry) is so frequent that it doesn't even phase me anymore. It's the success that I've had a a handful of shops that is somewhat rare and the great time that I've having with my etsy shop that seem exciting enough to post about.
I don't come home from work every day and tell Barry about the little boy in my class who tells me that he has a "bathroom emergency" every time I give his best friend permission to use the restroom. This literally happens every... single... day. But I did come home from work one day recently and went on and on to Barry about that same little weak-bladdered boy (it's a joke guys - I wouldn't make fun of a child's health condition - I do know some boundaries) who apologized to a little girl, whose feelings he hurt, without me having to tell him to do so. He and I have been working on the apology thing for months now, and finally - a breakthrough!
Likewise, I don't post pictures of the bowl of Kashi cereal with skim milk that I have five mornings a week for breakfast. But I do like to show you the special meals that I occasionally get a chance to whip up, like thec scrumptious proscuitto and ricotta paninis that I made for lunch today, using the bread that I swear I'll stop talking about someday soon. (By the way, Gloria is completely right - the bread is best when eaten right out of the oven, which is about how long it lasts at our place. It is, however, great in various toasted forms a day or two later.)
Similarly, I don't post about all of the times I've contacted shops about carrying my jewelry and have been told, "No, thanks. It's just not right for us." Or the number times that shops have sent my consigned merchandise back to me because it's not selling well. Although I just opened up my etsy shop around seven months ago, I've been selling my jewelry in stores for three years now, so I've been turned down plenty of times. I guess that I just see this rejection as a pretty regular part of the whole process of finding those special stores that "click" with my designs. And I don't take it personally (at least I don't take it personally now - the first few rejections were a little rough, I admit) when a shop owner thinks that my pieces and her store just don't fit. So if I don't post about all of the rejection, it's not because it doesn't occur, or that I'm trying to present a false impression of some overwhelming success I'm having, it's just that, well... it doesn't seem like much to talk about.
Anyhow, all that being said, I have found a few special shops where my jewelry seems to be doing well, and I am enjoying the whole etsy experience. If anything, more than the affirmation I get from knowing that there are people out there who like my designs, the best part of this whole sulu-design experience has been getting to know so many people - the unbelievable shop owners, the inspiring bloggers, and the wonderful customers with whom I've come in contact. It's those people who allow me to keep my chin up when I face rejection. It's those great people who encourage me to continue on...